Professional Background
I began my real estate career at CBRE, where property was evaluated the way institutional investors evaluate assets — through valuation discipline, capital structure, market absorption, and risk analysis.
That institutional framework still shapes how I approach residential transactions today.
By 2010 I moved into brokerage, advising commercial clients across Vancouver on pricing, positioning, and negotiation. In 2013 I joined RE/MAX Crest Realty and expanded my work into residential and multifamily properties.
Across residential, commercial, and multifamily transactions, one pattern tends to repeat itself: decisions made early in the process usually determine the outcome months later.
Most deals are effectively decided before negotiation begins — through pricing strategy, positioning relative to competing inventory, and timing within the market cycle.
I completed the Managing Broker exam in 2017.
Market Observation
Real estate decisions in Vancouver reward preparation.
When a property enters the market aligned with where buyers actually are, momentum tends to build quickly. When pricing drifts too far from that point, activity slows and buyers step back.
Sellers frequently anchor to prices from the previous cycle. Listings often accumulate exposure long before sellers recognizes the shift in demand.
In those situations the problem is rarely negotiation — it is positioning the property relative to current absorption.
Once a listing begins to age, it becomes harder to recover the attention it had early on, even when the property itself is strong.
Many sellers understandably focus on what their neighbour achieved a year or two ago, but markets move in cycles, which is why preparation matters.
